Experience Economy & Tourism

  • Scale-Up Denmark
  • Scale-Up Denmark and The European Regional Development fund
Next Step Challenge is part of Scale-Up Denmark
Casusgrill er vinder af Next Step Challenge 2018

Disrupt the experience

If your business is operating within industries in leisure & entertainment, city development, fashion & lifestyle or hospitality & tourism, you can join our center for Experience Economy & Tourism.

5 months of camps and advisory board meetings will give your company a 360° review and a ready growth plan for the next 5 years.

The camps will be customized workshops and trainings within business developments and the advisory board meeting is YOUR team of industry experts from your industry.

Are you willing invest the effort to create change?

Be part of this program

Operating consortium partners in Experience Economy & Tourism

Key Areas




Contact us or fill in the form under ‘Apply’, with some basic information on your company. Afterwards we will contact you with more information, before we analyze, interview and select all applicating companies, according to growth potentials.

All 3 programs runs from January to June – though with a finale in June and a national finale during Fall. Besides the 5 month program from January, you will attend the Pre-Program in November and December for customization of the program.

We give you more than 180 hours of support thoughout 5 months and we expect you to be on location at our camps and meetings. In between you can work with your new learning in your company.

Your company must have at least 2 full-time employees and max. 250 employees. Your annual turnover must not exceed 50 million EUR or a yearly balance that doesn’t exceed 43 million EUR. Applicants should have a vast growth potential a proof-of-business in the market.

You must operate within Energy Efficient Technologies, Offshore Industry or Experience Economy & Tourism to apply. If your company operates in other industries, please contact us for more information on our possibilities.

We welcome companies from all countries if the requirements to participate are met.

International companies must relocate min. 2 key persons to Denmark for 5 months. Office space will be provided, though travel expences and housing is not included.

Participants from outside the EU must be able to obtain all necessary permits and travel documents.

Participating companies are selected by a panel of experienced serial entrepreneurs, industry experts and program organizers on the basis of the product, the team, and the potential to scale internationally.

After the application deadline during Fall, each potential participant will be interviewed and tested during the Pre-Program in November and December. The main program runs from January – June.

All 3 programs runs from January to June – though with a finale in June and a national finale during Fall.

Make sure to apply during Fall at the latest, to be part of next years program.

As a corporate business you know the importance of sharing in order to receive and reach the full growth potential. That is what we give the participating scaleups.

Be part of our advisory boards, gain access to new knowledge & expand your own network.
Get in the helicopter & put a new perspective on the journey towards growth & success for our participants.
Ensure that you are in sync with the innovative solutions for your industry.
The opportunity to create new partnerships & collaboration for the future.
Give your key employees the opportunity to develop & share their experience.
Put your signature on the growth we aim to create.

During the 5 months you will work towards a final 5-year growth plan; called the Next Step Roadmap.

In the program you will have 5 dedicated and customized advisory board meetings and 5 professional workshops for a 360° review of your business. Furthermore you compete to win a spot in the national Scale-Up Denmark finale.
The Next Step Challenge program hosts our own finale for our 3 centers, here we announce the 3 candidates for the Scale-Up Denmark national finale, where you will compete against 11 other companies.

After the program you still have the possibility of attending a network with other alumnis, industry corporates and business experts in order to keep developing your growth plan.

Next Step Challenge and its sponsors do not take any equity or shares in your business at any point during the course of the program.

An advisory board consists of a combination of business experts, your dedicated business developer and program manager along with your corporate partners, represented by key persons from leading Danish enterprizes within your industry.

The advisory board assists your company during the program in a wide variety of fields, with a main focus on making your company succeed both in sales, strategy, communications, leadership and team development.

We do our best to create an advisory board, tailormade for the specific focus and challenges in your company and industry.

The Next Step Challenge program hosts our own finale for our 3 centers, here you compeed with the appr. 10 other companies within your center.

To be considered for the finale, an independent, external panel will select the winners, based on a number of parameters within growth potentials etc.

The national finale of Scale-Up Denmark in November is your chance to become the Scale-Up Denmark Company of the Year! It is an award show across the 12 Scale-Up Denmark Elite Centers and the local winners of each center has a chance to run away with the big titel of being selected as the high-growth Scale-Up Company of the year.

During the 5-month program, you will attend camps and meetings in either Esbjerg, Horsens, Vejle or Sønderborg. We also have the possibility to plan meetings on either your location or at our corporate partners location, in order to get to know you better, and share the knowledge from corporates in their environment.

International participants has the opportunity to relocate to Esbjerg or Vejle.

We strongly encourage international teams to remain at our locations after participating. Maintaining a presence in Denmark will allow your company to benefit from the business environment surrounding our locations, as well as provide better access to the consultants, fellow participants, and investors you have met during your time in the program.

The language will be in English if you wish so. And all materials will be in English for international participants.
For Danish participants we will have Danish materials and Danish meeting, when possible. There will be materials and meetings in English, though.

Pavlina Nikolova
Tommy Jensen

Scale Up, Innovate and Grow!

Corporate partners to Experience Economy & Tourism

Torvehallerne Copenhagen is partner to Next Step Challenge

Torvehallerne KBH

Isabella er partner til Next Step Challenge




Visit Faengslet


Visit Stibo


Visit FilmFyn
Købmand Hansen is partner to Next Step Challenge

Købmand Hansen Feriehusudlejning



Visit Feriekompagniet


Visit Stofa
Horsens Kunstmuseum er partner til Next Step Challenge

Horsens Museum of Arts

Boxer TV er partner i NExt Step Challenge

Boxer TV

SEPE is partner to Next Step Challenge

Sport & Event Park Esbjerg

Visit SEPE
Unity Studios er partner i Next Step Challenge

Unity Studios

Scale-Up Denmark powered by Next Step Challenge finale 2018

Win your market!

In order to win a larger market share, a strong and professional business network is crucial. The same goes for investor relations.

However when busy with the daily work we realize it can be difficult to see your company from a helicopter perspective and with ‘investor eyes’. Apply for assistance!

Join this 5-month accelerator program with more than 180 hours of customized business development training – it will open a completely new world of opportunities for your enterprise.

Alumnis from the previous 4 years are in no doubt; a 360° review to your business will boost both bottom line, market share and future market opportunities.

Be a winner. Apply now
Next Step Challenge is part of Scale-Up Denmark which is funded by the 5 Danish regions and the EU fund for Regional Developments.