Experience Economy & Tourism

  • Scale-Up Denmark
  • Scale-Up Denmark and The European Regional Development fund
Next Step Challenge is part of Scale-Up Denmark
Casusgrill er vinder af Next Step Challenge 2018

Disrupt the experience

If your business is operating within industries in leisure & entertainment, city development, fashion & lifestyle or hospitality & tourism, you can join our center for Experience Economy & Tourism.

6 months of camps and advisory board meetings will give your company a 360° review and a ready growth plan for the next 5 years.

The camps will be customized workshops and trainings within business developments and the advisory board meeting is YOUR team of industry experts from your industry.

Are you willing invest the effort to create change?

Be part of this program

Key Areas


Søren Røn er certificeret Experience Economy Expert af Joe Pine Ohio

Certified Experience Economy Expert

How do you engage your costumers?

Experience Economy is for all industries where costumers actually are willing to pay more for a product or a service, if it is connected to a memorable experience.
“Costumers wants their time well spent, because time is valuable,” claims Joe Pine – expert in Experience Ecocony.

Now you have the opportunity to work with a Joe Pine Certified Experience Economy Expert to have special insight into how your company can rise above your competitors.

Mikkel Rodkjær (left)
Christian Markedal


During six months your Project Manager will guide you through five workshops, five 1:1 meetings with your dedicated business developer, five meetings with your customized advisory board that consists of relevant top managers – highly skilled within your focus areas. All in all that gives you a 360° review of your business and relevant tools to handle the further success.

You will work towards a final five-year strategy plan, validated by the top advisers from your customized board.

Next Step Challenge and its sponsors do not take any equity or shares in your business at any point during the program.

Contact us or fill in the form under ‘Sign Up’, with some basic information on your company. Afterwards we will contact you with more information, before we analyze, interview and select all applicating companies, according to growth potentials.ide the EU must be able to obtain all necessary permits and travel documents.

Besides high ambitions, your company must have at least 2 full-time employees and max. 250 employees. Your annual turnover must not exceed 50 million EUR or a yearly balance that doesn’t exceed 43 million EUR. Applicants should have a vast growth potential and proof-of-business in the market.

You must operate within Energy Efficient Technologies, Offshore Industry or Experience Economy & Tourism to apply. If your company operates in other industries, please contact us for more information on your possibilities.

We give you more than 180 hours of support throughout 6 months and we expect you to be on location at our camps and meetings. In between you can work with your new learning in your company. Meetings will be mainly in Esbjerg and partly in Århus and Odense. However we will also visit your company location.


We welcome companies from all countries if the requirements to participate are met.

International companies must relocate min. 2 key persons to Denmark for 6 months. Office space will be provided, though travel expenses and housing are not included.

Participants from outside the EU must be able to obtain all necessary permits and travel documents.

Participating companies are selected by a panel of experienced serial entrepreneurs, industry experts and program organizers based on the product, the team, and the potentials to scale.

We recommend that 1-3 persons from management level and/or business development departments participate throughout the program. It will be intense for a period, however it will pay off afterwards, as structure and focus will free time for new opportunities.

Next Step Challenge

  • 100 participating companies
  • 6 years of experience
  • 3254 screened high-growth companies
  • 80+ experts in the eco-system!


Scale-Up Denmark realised after the first two years 

  • 25% additional turnover pr. participating company.
  • 32% additional export pr. participating company.
  • 16% extra jobs pr. participating company.

An advisory board consists of a combination of business experts, your dedicated business developer and program manager along with your corporate partners, represented by key persons from leading Danish enterprises within your industry.

The advisory board assists your company during the program in a wide variety of fields, with a focus on making your company succeed both in sales, strategy, communications, leadership and team development – or any topic relevant for your company.

We do our best to create an advisory board, customized for the specific focus and challenges in your company and industry. It can be understanding new markets, scaling production sites, marketing of new products etc. A network that benefits your company for years to come.

In the advisory board meeting we focus 100% on your company and the feedback will be straight from the shoulder. This is an opportunity to discuss the difficult topics with skilled people that are not directly involved in your company.

As a corporate business you know the importance of sharing in order to receive and reach the full growth potential. That is what we give the participating scaleups.

  • Be part of our advisory boards, gain access to new knowledge & expand your own network.
  • Get in the helicopter & put a new perspective on the journey towards growth & success for our participants.
  • Ensure that you are in sync with the innovative solutions for your industry.
  • The opportunity to create new partnerships & collaborations for the future.
  • Give your key employees the opportunity to develop & share their experience.
  • Put your signature on the growth we aim to create.
Casper Stork er Project Manger i Next Step Challenge Oplevelseserhverv & Turisme

Your Project Manager

Casper Stork is the Project Manager in the center for Experience Economy & Tourism.

Each Next Step Challenge program has its own Program Manager who matches your business asks with the right industry experts and guides you and your business through 5 months of training and through the building of your professional 5-year roadmap to growth – ensuring a 360° view of your business and market.

Your Program Manager links industry data and business development knowledge in your specific industry, to provide the optimal progress for your business, from both the personal advisory board, the business developer and the facilitated camps, during the program.

Contact Casper for more information on how to develop your business even further.

E-mail Casper

Scale Up, Innovate and Grow!

Corporate partners to Experience Economy & Tourism

Købmand Hansen is partner to Next Step Challenge

Købmand Hansen Feriehusudlejning



Visit Stofa
Torvehallerne Copenhagen is partner to Next Step Challenge

Torvehallerne KBH

Isabella er partner til Next Step Challenge




Visit Faengslet


Visit Stibo


Visit FilmFyn


Visit Feriekompagniet
Horsens Kunstmuseum er partner til Next Step Challenge

Horsens Museum of Arts

Boxer TV er partner i NExt Step Challenge

Boxer TV

SEPE is partner to Next Step Challenge

Sport & Event Park Esbjerg

Visit SEPE
Unity Studios er partner i Next Step Challenge

Unity Studios

SDU Syddansk Universitet er partner i Next Step Challenge

Syddansk Universitet

Visit SDU
Baser vandt Next Step Challenge 2019 i Oplevelseserhverv & Turisme

Win your market!

In order to win a larger market share, a strong and professional business network is crucial. The same goes for investor relations.

However when busy with the daily work we realize it can be difficult to see your company from a helicopter perspective and with ‘investor eyes’. Apply for assistance!

Join this 6-month accelerator program with more than 180 hours of customized business development training – it will open a completely new world of opportunities for your enterprise.

Alumnis from the previous 4 years are in no doubt; a 360° review to your business will boost both bottom line, market share and future market opportunities.

Be a winner. Sign up to be considered for the program